Description

Lasts up to 6 weeks. True color formula. Targets only gray for a natural look. 5 Easy minutes. The world's leader in men's haircolor. Looks Natural: Just for Men targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Easy as Shampooing: No-drip formula works in 5 easy minutes. Rejuvenates Hair: Vitamin-enriched. Leaves hair thicker and fuller-looking. Ammonia-free formula won't damage hair. Lasts Up to Six Weeks: Lasts until the gray grows back. Can't-Miss Color: Just for Men comes in 11 natural-looking shades. So, it's easy to find one that truly matches your natural hair color. Can't decide between two shades? Try the lighter one first. You can always go darker later. 2005 Winner: Men's Health Grooming Awards. Made in USA.

Features

• Targets only the gray for a natural look
• New! True Color Formula
• Works in 5 easy minutes
• Ammonia Free Vitamin enriched, Lasts up to six weeks

Description

Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color — and you get hair that is totally natural-looking.

Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color — and you get hair that is totally natural-looking. #section-head { border-top: 1px solid #fef2d2; color: #422000; } #section-content { font-family:Arial, Helvetica, sans-serif; font-size: 12px; padding:20px; margin: 20px; color: #422000; } #section-content h1 { font-weight: bold; font-size:16px; margin: 0px; padding: 0px; display: inline; color: #422000; } #section-content h2 { font-weight: bold; font-size:14px; margin: 0px; padding: 0px; color: #422000; } #section-content h3 { font-weight: bold; font-size:12px; margin: 0px; padding: 0px; display: inline; color: #422000; } #step { background: #ffedc3 url('http://images.amazon.com/images/G/01/hpc/detail-page/NI_FM_bkg_B001E5ED6C.jpg') repeat-x; padding:20px } #step td { font-family:Arial, Helvetica, sans-serif; font-size: 12px; vertical-align:top; } #step td ul { margin: 0px; padding: 0px; } #step td ul li { color: #994c05; margin: 0px; margin-left: 15px; } .brown { color: #994c05; } .darkbrown { color: #422000; } #question { line-height: 20px; border-bottom: 1px solid #994c05; padding:10px 0px 10px 0px; color: #422000; } #question p { color: #994c05; } #addlinst { border-bottom: none; font-size:11px; line-height: 12px; padding:10px 0px 10px 0px; color: #994c05; } #addlinst h3 { color: #422000; } .footnote { font-size: .9em; }Look like yourself again.Natural Instincts for Men fights gray in 10 minutes for healthy-looking hair color. The formula with vitamin E and aloe restores your natural color–and you get hair that is totally natural-looking.In only 10 minutes, Natural Instincts for Men gives you:Long lasting coverage of up to 50% grayAll-o ver color from a formula with a fortifying ingredient complexRestored natural color without a visible root lineGet your best colorThe color on the box represents the color you are adding to your hair, so remember this simple formula: your current color + your best Natural Instincts shade = your new, natural-looking color. For best results, stay within two shades of your natural hair color.Keep your color healthy-lookingDo...Select the Natural Instincts for Men that is closest to your natural hair colorApply color to your most resistant grays first (beard, mustache, sideburns and temples)Perm first, then color—in the same day!Don't...Avoid swimming, but be aware that excessive chlorine can affect your colorForget protection—wear a hat for prolonged periods in the sunUse color on recently relaxed hair; wait one week and one shampoo Easy PreparationDO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTSA. Put on the Professional Men's Gloves provided. B. Tear off and discard tab from the Developing Lotion bottle-2. Unscrew the cap from the Developing Lotion -2. C. Open the No Ammonia Colorant-1 and pour the entire contents into the Developing Lotion-2. D. Put the applicator bottle cap back onto the Developing Lotion-2.E. Place gloved finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens.F. Apply the color to your dry hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. Easy ApplicationHead and Facial Hair ApplicationStep 1. Apply ColorIf you are applying color to both your facial and head hair, apply color to your beard, mustache, sideburns and temples first. For facial application, use product before shaving.Squeeze applicator bottle to apply mixture onto hair. Saturate your facial hair using a small amount of the product, avoiding eyebrows and eyelashes.If any color gets on your skin or household surface, wipe it off immediately with a damp cloth.Use the balance of the product on your head immediately.When covering gray, start where you have the most gray.Work gently and thoroughly through hair to ensure even distribution. Step 2. Time It Start timing after you have applied product to both your facial and head hair. Wait 10 minutes. For more resistant gray, leave on for up to 20 minutes or for the time indicated by the Strand Test. Step 3. Rinse & Condition Wearing gloves, rinse hair until water runs clear.Apply a small amount of the Color Conditioning Treatment -3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water.Use the Color Conditioning Treatment weekly to infuse hair with shine and actively help protect it from damage.Style hair as usual. Tips:When covering gray, start where you have the most gray.Don't worry if the color of the mixture on your hair looks different from your desired color. Wait 24 hours before shampooing to prevent color loss.Facial Hair Application Only Step 1. Prepare (Use Product Before Shaving)You will need a small plastic bowl, plastic spoon, and an old traditional toothbrush.Use an old towel to protect clothing. Have a clock handy for timing. Put on gloves.Measure product as follows:Developing Lotion: Unscrew the top of the Developing Lotion applicator bottle (do not remove the white applicator tip cover). Pour approximately 1/4 of the developing lotion (0.5 Fl. Oz.) into a small plastic cup or bowl. Tightly recap the developer bottle.No Ammonia Colorant: Unscrew the top of the No Ammonia Colorant bottle. Pour approximately 1/4 of the No Ammonia Colorant (0.5 Fl. Oz.) into the small plastic cup or bowl. Tightly recap the No Ammonia Colorant bottle.Mix the product with a plastic spoon until thoroughly blended and the mixture thickens. The remaining unmixed product in the Developing Lotion bottle and No Ammonia Colorant bottle should be saved for the next facial hair application. Step 2. Apply For easy facial hair application, use an old traditional toothbrush. Please do not use the toothbrush for any other purpose.Apply the mixture to your beard, mustache, and if desired, sideburns or temples.Saturate your facial hair using a generous amount of product. Brush up and down to cover all hair evenly, including the hair underneath and closest to your skin.Be careful not to rub or scrape skin. If any color gets on your skin or household surface, wipe it off immediately with a damp cloth. Step 3. Wait Wait at least 10 minutes. While you are waiting, rinse off the plastic mixing spoon, toothbrush, plastic mixing cup or bowl with water and save for future applications.Step 4. Rinse & Dry Wearing gloves, rinse product off with warm water until water runs clear.Save gloves for future applications.Repeat applications When gray hair begins to show again, reapply color (approximately every 4 to 6 weeks). This kit contains four applications if you are using the product for facial hair only. Rich, natural looking color and long lasting gray coverage. Our unique formula protects and conditions as it colors.The Natural Instincts Difference . . .In just two easy steps:Step 1:Unique Color FormulaLong lasting formula blends away even the toughest grays and restores your natural color.Step 2:Color Conditioning TreatmentSuperior conditioning to the leading men's color. Get up to 4 weekly treatments to protect hair and seal in color.Plus:No ammonia, Low peroxideLeaves hair looking thicker, fuller • As easy as shampooing • No drip, no mess • Premium men's gloves • For beard and mustache too!For healthy, totally natural looking color trust your instincts - Natural Instincts!Important Selection TipsIf you choose a shade darker than your natural color, it will not wash out in 6 weeks.Not sure which one to choose? Start with a shade lighter.Enough colorant for one head and one facial application.What products does Clairol make?Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair?It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.Should people who want to cover gray hair use different coloring products than those who don't need coverage?Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.How can I test-run a color before committing to coloring my entire head of hair?Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.Where can I find product instructions?Product instruction inserts are inside your haircolor box.BEFORE YOU COLOR: 48 HOURS IN ADVANCETake the ALLERGY TEST.Do the STRAND TEST to determine your optimal coloring time.Read this entire instruction leaflet before you begin.IMPORTANT: SAFETY INSTRUCTIONSHAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:1. DO NOT USE THIS PRODUCT AT ALL IF:You have already experienced any reaction to coloring products.You have sensitive, irritated or damaged scalp.In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.SKIN ALLERGY TEST INSTRUCTIONSMUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR:You will need a cotton ball or swab, a plastic bowl and a plastic spoon.To open, unscrew the entire Developing Lotion cap (Bottle #2). (Don't pull off the tab.) Then unscrew the No Ammonia Colorant cap (Bottle #1). Mix small, equal parts of the No Ammonia Colorant and Developing Lotion in a plastic bowl.Tightly recap both bottles.Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remainder for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.SPECIAL CAUTIONSThis product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.Do not inhale or ingest product.Do not use if your hair has been colored with henna or metal dyes.Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.Remove all metal objects from hair before and during coloring.Wear gloves and rinse hair well after application.Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).Product not intended to be used on children.Keep all haircoloring products out of reach of children.STRAND TESTDo the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.You will need: scissors, tape and a clock.Cut a 1/4 inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.Fill in your personal color time below:My timing for desired color: _______ minutes.

Features

• Long-lasting coverage of up to 50% gray
• All-over color from a formula with a fortifying ingredient complex
• Restored natural color without a visible root line
• 3 Component Kit: Natural Instincts Colorant, Natural Instincts Developing Lotion & Natural Instincts Color Conditioning Treatment

Description

Contains multiple applications. True color formula. Targets only gray for a natural look. 5 Easy minutes. The world's leader in men's haircolor. Formulated for Facial Hair: Penetrates coarse, resistant facial hair. No drip thick gel conditions and softens as it colors. Looks Natural: Targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Matches shampoo-in haircolor shades perfectly, too. Really Lasts: Deep-penetrating color lasts until gray grows back. And, you get multiple applications from every box. Fast and Easy: Gets rid of gray in 5 minutes. Easy application with ergonomic brush. Can't-Miss Color: Just for Men comes in 11 natural-looking shades. So, it's easy to find one that truly matches your natural hair color. Can't decide between two shades? Try the lighter one first. You can always go darker later. 2005 Winner: Men's Health Grooming Awards. Made in USA.

Features

• Targets only the gray for a natural look
• Formulated for facial hair
• Works in 5 easy minutes
• Multiple applications in each box

Description

Contains multiple applications. True color formula. Targets only gray for a natural look. 5 Easy minutes. The world's leader in men's haircolor. Formulated for Facial Hair: Penetrates coarse, resistant facial hair. No drip thick gel conditions and softens as it colors. Looks Natural: Targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Matches shampoo-in haircolor shades perfectly, too. Really Lasts: Deep-penetrating color lasts until gray grows back. And, you get multiple applications from every box. Fast and Easy: Gets rid of gray in 5 minutes. Easy application with ergonomic brush. Can't-Miss Color: Just for Men comes in 11 natural-looking shades. So, it's easy to find one that truly matches your natural hair color. Can't decide between two shades? Try the lighter one first. You can always go darker later. 2005 Winner: Men's Health Grooming Awards. Made in USA.

Features

• Targets only the gray for a natural look
• Formulated for facial hair
• Works in 5 easy minutes
• Multiple applications in each box

Description

Complete color and care system with breakthrough conditioning technology that nourishes hair for pure-looking color from root to tip. Salon-inspired haircare regimen locks in color and defies fade out.

Features

• Complete color and care system with breakthrough conditioning technology that nourishes hair for pure-looking color from root to tip
• Salon-inspired haircare regimen locks in color and defies fade out
• Used for hair color
• Hair color blonde
• Used for all hair types

Description

L'Oréal dream blondes hair color dark ash blonde 7A is the most complete Color and Care system designed especially for blonds. It combines breakthrough conditioning technology with anti-brass actives to ensure beautiful layers of color and light for the most ethereal blond.

Features

• Complete color and care system with breakthrough conditioning technology
• Inspired haircare regimen locks in color
• Nourishes hair for pure from root to tip
• Contains dual UV filters
• Enriched with anti-oxidant vitamin E
• Silicone base creme nourishes hair

Description

Lasts up to 6 weeks. True color formula. Targets only gray for a natural look. 5 Easy minutes. The world's leader in men's haircolor. Looks Natural: Just for Men targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Easy as Shampooing: No-drip formula works in 5 easy minutes. Rejuvenates Hair: Vitamin-enriched. Leaves hair thicker and fuller-looking. Ammonia-free formula won't damage hair. Lasts Up to Six Weeks: Lasts until the gray grows back. Can't-Miss Color: Just for Men comes in 11 natural-looking shades. So, it's easy to find one that truly matches your natural hair color. Can't decide between two shades? Try the lighter one first. You can always go darker later. 2005 Winner: Men's Health Grooming Awards. Made in USA.

Features

• Targets only the gray for a natural look
• New! True Color Formula
• Works in 5 easy minutes
• Ammonia Free Vitamin enriched, Lasts up to six weeks

Description

Permanent Hair Colorant with Vegetable Ingredients Naturtint Permanent Hair Colorant with Vegetable Ingredients The leading alternative hair colour in the UK health market and fastest growing colorant in Spain. 29 colours can be mixed easily & economically to create an infinite range - Colour Guide No ammonia, parabens or resorcinol - dermatologically tested. Covers 100% grey and can lighten up to 2 shades at a time. Enriched with Soya, Corn, Coconut and Wheat Extracts. Adds wonderful shine and vitality to the hair. Naturtint hair color products are manufactured to the very highest international standards using ecofriendly, biodegradable packaging. They are also suitable for vegans and against animal testing. To view our complete colour guide

Features

• Does Not Contain: Ammonia.

Description

High gloss hair color, 100% gray coverage and a formula that protects hair better while you color*— you'll get it all with Perfect 10 from Nice 'n Easy. And you'll get it in just 10 minutes. Guaranteed.** *less surface damage vs. leading permanent colorant **satisfaction guaranteed or your money back call 1-800-CLAIROL for details

Perfect 10 provides high gloss hair color in just 10 minutes. It has an advanced color crème with micro-pearls that gently accelerates the color development process, delivering rich, high gloss color and 100% gray coverage in just 10 minutes, while better protecting your hair*. Guaranteed or your Money Back.** *less surface damage vs. leading permanent colorant **satisfaction guaranteed or your money back. call 1-800-CLAIROL for details High Gloss Color. Just 10 Minutes. It's the most-awarded hair color by beauty editors.* Perfect 10 is hair color so incredibly quick, gorgeously glossy and technologically advanced. And it's earning accolades for beauty and science alike. * among leading U.S. national beauty magazines DOES YOUR HAIR COLOR MEASURE UP? DOES THE PROCESS FEEL ENDLESS—OR EXPRESS? Only Perfect 10 has an advanced color crème with micropearls to target hair’s melanin, gently accelerating the color development process. It’s a formula you’ll get exclusively from Clairol. And it give you all that high gloss hair color in half the time* * vs. our leading permanent colorant DOES IT DISRESPECT YOUR HAIR—OR BETTER PROTECT YOUR HAIR? Get a one-of-a-kind dual-conditioning system with Perfect 10 from Nice 'n Easy. Our advanced color crème with built-in conditioners plus six weekly treatments of ColorSeal Intensive Conditioning Crème protects hair better while you color* - so there's less surface damage to your hair.* That's week after week of high gloss hair color and smooth, shiny hair. Isn't it time you colored with care? *less protein damage vs. leading permanent crème colorant. DOES IT DRIP—OR COMB THROUGH ROOT TO TIP? Fourteen openings to evenly dispense the no-drip color crème, just one patented PerfectColor Comb. It effortlessly glides through the length of your hair, completely coating every strand root to tip – no matter how long or thick your hair may be. ARE YOUR GRAYS A FRIGHT—OR OUT OF SIGHT? Great gray coverage and gorgeous hair color. That's Perfect 10. Our advance formula is so fast yet so flawless, it takes just 10 minutes to cover even your toughest gray. So you get 100% gray coverage – in the most beautiful, high gloss way. A SMELL THAT WON'T RELENT—OR A PLEASANT SCENT? Say goodbye to that overwhelming ammonia odor when you color – Perfect 10 pairs fruit and floral notes for a formula that simply smells better. It's a high gloss hair color with less time spent. And all wrapped up in a better scent. IS IT ONE OF 24 JUST RIGHT DESIGNER SHADES? If the answer is yes, then your hair color must be Perfect 10, available in blonde, black, brunette and red. You'll get shade results that match the box. And glossy, gorgeous perfection that lasts up to 60 days. That's Perfect 10 from Nice 'n Easy. No surprises. And no compromises. THE SCIENCE OF PERFECT 10 HAIR COLOR An exclusive advanced color crème formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage. This breakthrough technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10. "The development of Perfect 10 is the greatest advancement for hair color in 50 years." Frauke Neuser Clairol research and development expert HOW PERFECT 10 WORKS Clairol research and development expert Frauke Neuser answers some frequently asked questions: HOW DOES PERFECT 10 DELIVER HIGH GLOSS COLOR IN JUST 10 MINUTES? Perfect 10 is the first product to use Clairol's breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crème with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposits the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in less than half the normal time.* * vs. our leading permanent colorant ** vs. leading permanent crème colorant WHAT ARE MICROPEARLS? Micropearls are the color molecules that exist within Perfect 10's advanced color crème formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10's advanced color crème with micropearls is what provides consumers with high gloss color in just 10 minutes. WHAT MAKES THE FORMULA BREAKTHROUGH? Perfect 10's formula is totally different from anything else out there. It's not just about one ingredient—it's the combination of new elements that makes it so exciting. It uses a unique lightening system—which is the heart of any colorant—to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler as it better protects** the hair surface. It contains a natural protein building block to deactivate damaging free radicals that are formed during coloring. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years. WHY IS PERFECT 10 LESS DAMAGING? Perfect 10 is less damaging** to the hair surface because of its unique advance color crème formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair's natural protective coating, called the f-layer. In addition, we have shown that the advanced color crème reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage**. On top of that, the ingredient glycine works as an antioxidant, reducing the effect of free radicals formed during coloring. And last but not least, Perfect 10's weekly ColorSeal treatment helps protect hair, keeping it smooth and soft. WHAT IS SO UNIQUE ABOUT PERFECT 10? WHAT DOES 18 PATENTS MEAN? Perfect 10 is the only product in the market that uses our patented AminoGlycine technology–;so it is totally unique. The huge number of 18 filed patents shows the level of innovation that went into this product. Some patents cover the effective ingredients that form the color in just 10 minutes. Other patents refer to the low, more gentle pH or the addition of glycine as an antioxidant. Yet other patents describe our unique PerfectColor Comb and the advanced color crème. So 18 patents really means we've put a lot of research, science and innovation into Perfect 10, to make it a truly unique hair color product. WHAT IS GLYCINE? Glycine is one of the ingredients that gave Perfect 10's AminoGlycine technology its name. It is an essential amino acid and one of the fundamental building blocks of hair and skin. Its function in Perfect 10 is based on the anti-oxidative properties of glycine—meaning that it controls and deactivates free radicals that could otherwise damage the hair structure during the coloring process. WHY DOES THE PERFECTCOLOR COMB WORK SO WELL IN DEPOSITING COLOR? The development of the PerfectColor comb was based on feedback from our consumers who struggled with the traditional color applicators. It is designed to envelop each strand of hair in the rich color crème from root to tip for even color results and flawless gray coverage. The comb has 14 outlets to provide optimum color distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user's hair. WHAT MAKES THE SCENT OF PERFECT 10 PLEASANT? Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient color technology which works at a lower pH and therefore contains less free ammonia than other products. Ammonia is the ingredient responsible for the harsh smell of many colorants. In addition, our fragrance artists created a scent which not only masks the remaining colorant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes. HOW DOES PERFECT 10 DELIVER COLOR RESULTS THAT REALLY MATCH THE BOX? A lot of work has gone into making sure that each shade of Perfect 10 matches the color results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right color results. Then, hundreds of natural hair samples of appropriate starting colors were treated with Perfect 10 in our color development labs and analyzed. The technical color readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the hair color they expect. WHAT MAKES PERFECT 10 SO SHINY AND GLOSSY? Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity color deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during coloring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the color crème and the weekly ColorSeal treatment, allowing the hair fibers to be more aligned and reflect light better. * vs. our leading permanent colorant ** vs. leading permanent crème colorant CLAIROL FAQs

Features

• High gloss color in just 10 minutes.  100% gray coverage.  Protects hair better while you color.* *less surface damage vs. leading permanent colorant
• Color so gorgeous, its guaranteed *Satisfaction guaranteed or your money back - Call 1-800-CLAIROL for more details
• Most awarded haircolor in 2008 by beauty editors among leading U.S. national beauty magazines
• Spend 10 minutes with Perfect 10 ? enjoy up to 60 days of high gloss color
• This item is not for sale in Catalina Island

Description

High gloss hair color, 100% gray coverage and a formula that protects hair better while you color*— you'll get it all with Perfect 10 from Nice 'n Easy. And you'll get it in just 10 minutes. Guaranteed.** *less surface damage vs. leading permanent colorant **satisfaction guaranteed or your money back call 1-800-CLAIROL for details

Perfect 10 provides high gloss hair color in just 10 minutes. It has an advanced color crème with micro-pearls that gently accelerates the color development process, delivering rich, high gloss color and 100% gray coverage in just 10 minutes, while better protecting your hair*. Guaranteed or your Money Back.** *less surface damage vs. leading permanent colorant **satisfaction guaranteed or your money back. call 1-800-CLAIROL for details High Gloss Color. Just 10 Minutes. It's the most-awarded hair color by beauty editors.* Perfect 10 is hair color so incredibly quick, gorgeously glossy and technologically advanced. And it's earning accolades for beauty and science alike. * among leading U.S. national beauty magazines DOES YOUR HAIR COLOR MEASURE UP? DOES THE PROCESS FEEL ENDLESS—OR EXPRESS? Only Perfect 10 has an advanced color crème with micropearls to target hair’s melanin, gently accelerating the color development process. It’s a formula you’ll get exclusively from Clairol. And it give you all that high gloss hair color in half the time* * vs. our leading permanent colorant DOES IT DISRESPECT YOUR HAIR—OR BETTER PROTECT YOUR HAIR? Get a one-of-a-kind dual-conditioning system with Perfect 10 from Nice 'n Easy. Our advanced color crème with built-in conditioners plus six weekly treatments of ColorSeal Intensive Conditioning Crème protects hair better while you color* - so there's less surface damage to your hair.* That's week after week of high gloss hair color and smooth, shiny hair. Isn't it time you colored with care? *less protein damage vs. leading permanent crème colorant. DOES IT DRIP—OR COMB THROUGH ROOT TO TIP? Fourteen openings to evenly dispense the no-drip color crème, just one patented PerfectColor Comb. It effortlessly glides through the length of your hair, completely coating every strand root to tip – no matter how long or thick your hair may be. ARE YOUR GRAYS A FRIGHT—OR OUT OF SIGHT? Great gray coverage and gorgeous hair color. That's Perfect 10. Our advance formula is so fast yet so flawless, it takes just 10 minutes to cover even your toughest gray. So you get 100% gray coverage – in the most beautiful, high gloss way. A SMELL THAT WON'T RELENT—OR A PLEASANT SCENT? Say goodbye to that overwhelming ammonia odor when you color – Perfect 10 pairs fruit and floral notes for a formula that simply smells better. It's a high gloss hair color with less time spent. And all wrapped up in a better scent. IS IT ONE OF 24 JUST RIGHT DESIGNER SHADES? If the answer is yes, then your hair color must be Perfect 10, available in blonde, black, brunette and red. You'll get shade results that match the box. And glossy, gorgeous perfection that lasts up to 60 days. That's Perfect 10 from Nice 'n Easy. No surprises. And no compromises. THE SCIENCE OF PERFECT 10 HAIR COLOR An exclusive advanced color crème formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage. This breakthrough technology is the biggest advance in hair color in 50 years—it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10. "The development of Perfect 10 is the greatest advancement for hair color in 50 years." Frauke Neuser Clairol research and development expert HOW PERFECT 10 WORKS Clairol research and development expert Frauke Neuser answers some frequently asked questions: HOW DOES PERFECT 10 DELIVER HIGH GLOSS COLOR IN JUST 10 MINUTES? Perfect 10 is the first product to use Clairol's breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crème with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposits the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in less than half the normal time.* * vs. our leading permanent colorant ** vs. leading permanent crème colorant WHAT ARE MICROPEARLS? Micropearls are the color molecules that exist within Perfect 10's advanced color crème formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10's advanced color crème with micropearls is what provides consumers with high gloss color in just 10 minutes. WHAT MAKES THE FORMULA BREAKTHROUGH? Perfect 10's formula is totally different from anything else out there. It's not just about one ingredient—it's the combination of new elements that makes it so exciting. It uses a unique lightening system—which is the heart of any colorant—to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler as it better protects** the hair surface. It contains a natural protein building block to deactivate damaging free radicals that are formed during coloring. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years. WHY IS PERFECT 10 LESS DAMAGING? Perfect 10 is less damaging** to the hair surface because of its unique advance color crème formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair's natural protective coating, called the f-layer. In addition, we have shown that the advanced color crème reacts more selectively with the pigments inside the hair than with the hair itself, causing less surface damage**. On top of that, the ingredient glycine works as an antioxidant, reducing the effect of free radicals formed during coloring. And last but not least, Perfect 10's weekly ColorSeal treatment helps protect hair, keeping it smooth and soft. WHAT IS SO UNIQUE ABOUT PERFECT 10? WHAT DOES 18 PATENTS MEAN? Perfect 10 is the only product in the market that uses our patented AminoGlycine technology–;so it is totally unique. The huge number of 18 filed patents shows the level of innovation that went into this product. Some patents cover the effective ingredients that form the color in just 10 minutes. Other patents refer to the low, more gentle pH or the addition of glycine as an antioxidant. Yet other patents describe our unique PerfectColor Comb and the advanced color crème. So 18 patents really means we've put a lot of research, science and innovation into Perfect 10, to make it a truly unique hair color product. WHAT IS GLYCINE? Glycine is one of the ingredients that gave Perfect 10's AminoGlycine technology its name. It is an essential amino acid and one of the fundamental building blocks of hair and skin. Its function in Perfect 10 is based on the anti-oxidative properties of glycine—meaning that it controls and deactivates free radicals that could otherwise damage the hair structure during the coloring process. WHY DOES THE PERFECTCOLOR COMB WORK SO WELL IN DEPOSITING COLOR? The development of the PerfectColor comb was based on feedback from our consumers who struggled with the traditional color applicators. It is designed to envelop each strand of hair in the rich color crème from root to tip for even color results and flawless gray coverage. The comb has 14 outlets to provide optimum color distribution—five at the tip of each nozzle, five halfway down each nozzle and four at the bottom between the nozzles. This ensures even coverage regardless of the length or thickness of the user's hair. WHAT MAKES THE SCENT OF PERFECT 10 PLEASANT? Perfect 10 owes its great scent to our formulators and fragrance artists. The formulators invented a highly efficient color technology which works at a lower pH and therefore contains less free ammonia than other products. Ammonia is the ingredient responsible for the harsh smell of many colorants. In addition, our fragrance artists created a scent which not only masks the remaining colorant odor but is also based on the same principles as a fine fragrance product and has beautiful top, body and base notes. HOW DOES PERFECT 10 DELIVER COLOR RESULTS THAT REALLY MATCH THE BOX? A lot of work has gone into making sure that each shade of Perfect 10 matches the color results shown on the box. First, the shades were tested repeatedly in our salons on consumers to confirm just the right color results. Then, hundreds of natural hair samples of appropriate starting colors were treated with Perfect 10 in our color development labs and analyzed. The technical color readings were then translated into on-pack images. Latest imaging and software programs have turned this work into a truly high-tech process because we know how important it is for our consumers to get exactly the hair color they expect. WHAT MAKES PERFECT 10 SO SHINY AND GLOSSY? Perfect 10 gives shiny, glossy hair in several ways. First, it deposits high-intensity color deep inside the hair fiber, leading to more intense light interactions—visible as shine. Second, it works at a lower, gentler pH with an antioxidant, reducing the effect of free radicals formed during coloring and better protecting the hair surface. A smooth, intact surface is shinier than a rough, broken one. Third, Perfect 10 uses a dual conditioning system with the color crème and the weekly ColorSeal treatment, allowing the hair fibers to be more aligned and reflect light better. * vs. our leading permanent colorant ** vs. leading permanent crème colorant CLAIROL FAQs

Features

• Provides high gloss hair color in just 10 minutes
• 100% gray coverage; Protects hair better while you color
• Smells like a blend of floral and tropical fruit scents, with no overwhelming ammonia smell
• Advanced color crème with micropearls to target hair's melanin
• Effortlessly glides through the length of your hair, completely coating every strand root to tip