 John Frieda Sheer Blonde Go Blonder Lightening Shampoo 9.3 fl oz (275 ml) List Price: $7.99 Sale Price: $7.70 You save: $0.29 (4%) Eligible for free shipping! Availability: Usually ships in 1-2 business days Average Rating: 
DescriptionGradually lightens blonde for an all-over sun-kissed lookWith Citrus & Chamomile For All Shades of natural, color-treated or highlighted blond hair.Visibly Lightens Your Blonde. The sheer blondeĀ® hair care experts were the first to create innovative solutions for your ultimate blonde color and shine. That's why we're the leading brand and preferred by blondes.*sheer blondeĀ® go blonder shampoo and conditioner gradually lighten your hair for a sun-kissed look all year, with daily use. This shampoo with a lightening complex and chamomile improves the healthy look and feel of your hair for shimmering sunlit blonde every day.Ammonia and Peroxide-FreeFor further information, call 1-800-521-3189 (USA)Made in USA*Per sales data from The Nielsen Company US, Inc. Features- Gradually lightens blonde for an all-over sun-kissed look.
- With Citrus and Chamomile.
- For All Shades of natural, color-treated or highlighted blond hair.
- Ammonia and Peroxide-Free.
- This conditioner with a lightening complex and chamomile moisturizes, restoring healthy softness for shimmering sunlit blonde every day.
ReviewsA beauty product that does what it says!  by Nicole Leishman from IL USA on 2010-06-20 I am a medium to dark natural blonde. I have very light (platinum) highlights. My highlights have faded and I just did NOT want to pay to get them touched-up again yet, though I really wanted to stay light all summer. I used this product, with the conditioner, one time. I also used the highlight activating shampoo and conditioner for light blondes one time, and WOW! In one use of each, 2 days, my blonde is bright and light again. Since my hair is fine and dry from being color treated and heat styled, this didn't and likely won't make me notice any damage effects. I just wanted to share that my all over color lightened (which made my outgrowth less noticeable), and my highlights that had faded came back with a bang. I would recommend using the shine glaze they offer as well. Good luck and happy blonding!
Could make you brassy  by Beauty Maven "steph" from San Diego, CA on 2010-01-16 I find this product difficult to rate b/c it DOES make your hair lighter just as it claims BUT, I think it needs to be specific as to what type of blonde it will work well for. I am the UN-natural blonde type and my color is in the golden range and this shampoo made me brassy. I was hoping it would just bump-up my tone a little and make my blonde brighter. I think if I were a lighter blonde without golden undertones or even straight blonde with no highlights or lowlights, this product would be great for maintaining the brightness until you get to the salon. As soon as I went in to the salon for my seven-week touch up, my stylist told me to STOP USING whatever I was using! She could tell the color just wasn't right and I confessed I was using this shampoo. Though I can't say anything bad about the product b/c it does work well for lighter shades of blonde, I do encourage the golden girls to watch out!
Leaves hair damaged  by Phillip C. Sorensen from Brussels, Belgium on 2009-11-24 Don't use this product if a natural blond, it leaves very fine hair damaged due to the acidicty added. You might have better luck if your your hair strands are medium to thick, which few natural blonds possess.
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