Description

Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It’s a mineral-inspired glow from a healthier hair color—hair looks healthier and shinier every time you use it!* *vs. the leading permanent color

Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It's a mineral-inspired glow from a healthier hair color--hair looks healthier and shinier every time you use it!* *vs. untreated hair Go for the golden. Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It's a mineral-inspired glow from a healthier hair color—hair looks healthier and shinier every time you use it!* *vs. the leading permanent color Glow Confidently Shiny, natural-looking color with rich golden tones Antioxidants plus vitamins C & E in the color No ammonia, low peroxide 6 weekly conditioning treatments Covers gray naturally How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• Shiny, natural-looking color with rich golden tones
• Antioxidants plus vitamins C & E in the color
• No ammonia, low peroxide
• 6 weekly conditioning treatments
• Covers gray naturally

Reviews

Worst color I've ever had!!!

by Kellygirl from on 2010-09-02
This color turned my hair bright orange! I am a natural red head but my hair has gotten a little darker with age so I tried this color to brighten it up. Now I look like a clown. I used L'Oreal Color Spa in the past and it looked wonderful, but they stopped making it so I tried Clairol. A big mistake on my part. Now I have to go to the hair salon to have it professionally fixed. I do not recommend this product to anyone.

Thanks Amazon

by Lovetowing from on 2010-08-18
My wife loves this color and apparently it's being discontinued as she can't find it in the stores anymore.Thanks to Amazon we were able to get her an ample supply-got my order in less than a week-very pleased with the whole order!

Hair Color through Amazon

by iRENE from on 2010-07-02
Love Amazon. Everything came on time and in good shape. Also love that Natural Instincts Hair Color #15...very nice shade...lots of compliments.Amazon always comes through and quickly. Count on it.

good product; great service

by mokette from Chicago on 2010-06-24
Tje quality of the product is what you would expect from Clairol. The amazing thing was that I had it within 48 hours using standard shipping. This vendor is on top of things!

Clairol Natural Instincts Hair Color, Malaysian Cherry

by Dulcena Batsch from Vancouver, WA on 2010-04-29
OSSM color just what I wanted. My real hair color is a boring ash blonde and it made my hair this gorgeous rich red. It leaves my hair healthy and soft. Since reds wash out so fast whether it be a demi or permanent. I like the fact that this has no ammonia. I like to dye my hair every 4-5 weeks to keep it looking good. This does not damage my hair at all.

Description

Natural Instincts Brass Free contains brass-seeking dyes that neutralize brassy tones for healthy, natural-looking hair color and shine. Use it once a month and Brass Free will give you all the color without the brass.

Features

• Brass-seeking dyes counteract unwanted red or orange tones
• Formula with antioxidants and vitamins C & E makes hair healthier-looking than before you colored
• Gentle no-ammonia formula lasts up to 6 weeks
• Natural-looking coverage perfect for up to 50% gray
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 Hair color that feels as healthy as it looks Natural Instincts is the first clinically proven hair color to be less damaging.* 80% of women agree it made their hair feel softer.** * vs. leading level 3 ** among 564 women who saw a difference vs. untreated Get healthier-looking* hair color with a softer feel. * vs. untreated Ammonia-free hair color with antioxidants Helps protect hair from dryness Works in just 10 minutes Gently blends away gray How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Description

Revitalize your color with a gentle, hassle-free formula. Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray—and get volume that’s hard to resist!

Revitalize your color with a gentle, hassle-free formula. Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray—and get volume that’s hard to resist! #section-head { border-top: 1px solid #fef2d2; color: #422000; } #section-content { font-family:Arial, Helvetica, sans-serif; font-size: 12px; padding:20px; margin: 20px; color: #422000; } #section-content h1 { font-weight: bold; font-size:16px; margin: 0px; padding: 0px; display: inline; color: #422000; } #section-content h2 { font-weight: bold; font-size:14px; margin: 0px; padding: 0px; color: #422000; } #section-content h3 { font-weight: bold; font-size:12px; margin: 0px; padding: 0px; display: inline; color: #422000; } #step { background: #ffedc3 url('http://images.amazon.com/images/G/01/hpc/detail-page/NI_LC_bkg_B001E5EBP0.jpg') repeat-x; padding:20px } #step td { font-family:Arial, Helvetica, sans-serif; font-size: 12px; vertical-align:top; } #step td ul { margin: 0px; padding: 0px; } #step td ul li { color: #994c05; margin: 0px; margin-left: 15px; } .brown { color: #994c05; } #question { line-height: 20px; border-bottom: 1px solid #994c05; padding:10px 0px 10px 0px; color: #422000; } #question p { color: #994c05; } #addlinst { border-bottom: none; font-size:11px; line-height: 12px; padding:10px 0px 10px 0px; color: #994c05; } #addlinst h3 { color: #422000; } .footnote { font-size: .9em; }Revitalize your color with a gentle, hassle-free formula. Natural Instincts Loving Care gives you natural-looking, illuminating hair color that leaves even fine or thinning hair looking full. Gently blend away your gray–and get volume that's hard to resist!Full color for a full lifeNatural-looking, illuminating color to flatter your skin toneGentle formula with no ammonia or peroxideSubtle gray coverage from one-step applicationRevitalizing conditioner! Color ApplicationDO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS Step 1. Prepare your colorPut on gloves to color and protect your clothing with an old towel.Shake haircolor well. Step 2. Start ColoringTwist applicator to open. Squeeze haircolor out of bottle and apply throughout dry hair. Start at the temples or hairline, or wherever hair is most gray. Fully saturate hair. Do not rub color into scalp. If any haircolor gets on skin or household surface, wipe it off with a damp paper towel.Tip: When covering gray, start where you have the most gray. Then apply to the rest of hair. Step 3. Color Enhancing CapFor best results, use the plastic Color Enhancing Cap. The cap creates a gentle heating action which helps color to cover gray thoroughly. Pile color-saturated hair loosely on top of head. Cover hair with cap. Gather excess plastic in front of head and secure with a plastic clip. If any haircolor gets on skin or household surface wipe it off with a damp paper towel. You can remove the gloves, but put them back on for Step 5. Step 4. Time ItLeave color on hair for your pre-determined Strand Test time or for 20 minutes. Permed or straightened hair may take 15 minutes. After coloring, discard any unused product. Results may differ if product is stored and reused.Tip: For resistant gray, it may be necessary to leave color on for up to 45 minutes. Check color after 20 minutes. Step 5. Rinse & ConditionPut plastic gloves back on.Add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. Gently work the entire pack of Revitalizing Conditioner into your hair. Leave in for 2 minutes. Rinse out thoroughly.Tip: Wait 24 hours before shampooing to prevent color loss. Get a boost of shimmering color to gently blend away gray and volumize the look of thinning hair.No Peroxide, No Ammonia. As gentle to your hair as a shampoo.Illuminating color in only 20 minutes. Easy one-step application.Gentle Formula Rejuvenates Hair Appearance. Contains Panthenol, Proteins, and Vitamin E. Leaves even thinning hair looking full of volume.Revitalizing Conditioner restores healthy-looking shine and feelWhat products does Clairol make?Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair?It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.Should people who want to cover gray hair use different coloring products than those who don't need coverage?Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.How can I test-run a color before committing to coloring my entire head of hair?Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.Where can I find product instructions?Product instruction inserts are inside your haircolor box.GET READY TO COLORUse an old towel to protect your clothing and household surfaces. Have a clock handy for timing. Wear the plastic gloves provided for preparation and application of color.Apply to dry hair that is free of styling product build-up. If hair has styling product build-up, shampoo 12-24 hours prior to coloring. DO NOT shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. ALLERGY TEST - 48 HOURS BEFORE YOU COLORJust as some people are allergic to foods and medicines, a small number of people may show an allergic reaction to hair colorants. So to help minimize your risk, it is important to perform the skin allergy test 48 hours prior to every application. Don't color if you've had a previous reaction. You will need a cotton ball or swab.Put on gloves. Shake bottle. Twist the applicator tip to open the bottle. Apply small amount of the mixture to inside of elbow.Leave inside of elbow uncovered and undisturbed for 48 hours.Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color.If a rash or redness, burning or itching occurs you may be allergic and you must not use this product. If during coloring you experience intense stinging or burning and/or a rash, rinse immediately. Do not color your hair again before consulting a doctor or seeking medical advice. If you experience shortness of breath, seek prompt medical attention.STRAND TEST - 48 HOURS AFTER ALLERGY TEST AND BEFORE YOU COLORDo the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape, plastic bowl and a clock.Cut a 1/4 inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end.Place strand in bowl. Shake bottle. Put on gloves. Twist the applicator tip to open bottle and point downwards away from face and squeeze out enough haircolor into the bowl to cover the strand.Start timing. After 15 minutes (10 minutes for permed/relaxed hair), wipe the haircolor from the strand with a paper towel to check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes (up to 45 minutes for resistant grays).Fill in your personal color time below:My timing for desired color: _______ minutes.SPECIAL CAUTIONSNever use product on eyebrows or eyelashes. This could cause eye irritation. If any product gets into the eye, flush immediately with a large amount of water. If irritation occurs, consult a physician or seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and any product gets into your eye, remove the lens first, then flush immediately with a large amount of water. If irritation occurs, consult a physician or seek medical advice.Never use on facial hair or if your scalp is irritated or injured.Do not mix with any other product.Product not intended to be used on children. KEEP OUT OF REACH OF CHILDREN.USEFUL TIPS BEFORE YOU STARTLoving Care is formulated to provide gentle gray coverage that does not change natural hair color or leave a root line. It contains no ammonia or peroxide. Loving Care leaves colored hair soft with a brilliant shine.Apply to hair that is free of styling product build-up, however, do not shampoo immediately before coloring.If you have resistant grays:Try applying Loving Care to the gray area first, then to the rest of your hair.Remember to use all the Loving Care and really saturate your hair.Be sure to use the Color Enhancing Cap provided. For longer lasting gray coverage, try Natural Instincts from Clairol.If your hair has recently been permed or relaxed, wait at least 7 days and 1 shampoo before coloring. Be sure to do the Strand Test, since your timing may need to be reduced.If you plan to perm or chemically relax your hair, wait at least 7 days and one shampoo before coloring.If you've used a gradual color restorer, henna or metallic dyes, don't use Loving Care until your hair has grown out and the colored areas have been cut off.If hair is highlighted or lightened, highly lightened from the sun, or if a haircolor remover has been used, DO NOT USE Loving Care, as it may produce off-tone or unwanted results.If you are deciding between two similar shades, choose the lighter shade for a more subtle result. If the shade you used was too dark, shampoo several times to make it lighter. Next time, choose a lighter shade and perform the Strand Test to check the color and determine optimal timing. If the color becomes too dark on the ends of hair, apply Loving Care to new hair growth only (right at the scalp). Leave it there for most of the application time. With 5 minutes left, work the color from the new growth through the rest of hair. When application time is finished, rinse.

Features

• Natural-looking, illuminating color to flatter your skin tone
• Leaves even thinning hair looking full of volume
• Subtle gray coverage from a one-step application
• Gentle formula with no ammonia or peroxide
• Revitalizing Conditioner restores healthy-looking shine

Reviews

Clairol Loving Care Medium Reddish Brown

by shellcates from on 2010-08-14
Great place to find this color! This is a hard to find color, and I was very happy to find it here. My order was processed very quickly and shipped super fast. I was amazed how smooth this transaction was and the product is exactly what I was looking for. I will definately order this again and again!

Glad to find it!

by Susan R. Herbst from SC on 2010-05-28
This product is hard to find. I had looked many places. The price here is very good also. I love this product for covering gray hair but looking very natural and it is very easy to use. The condition of your hair is even better after you use it.

This is a GREAT at home hair color!

by C. Long from Southern US on 2010-05-16
Your hair will feel like you've had a salon conditioning treatment! Adds so much shine! I love it!

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 Hair color that feels as healthy as it looks Natural Instincts is the first clinically proven hair color to be less damaging.* 80% of women agree it made their hair feel softer.** * vs. leading level 3 ** among 564 women who saw a difference vs. untreated Get healthier-looking* hair color with a softer feel. * vs. untreated Ammonia-free hair color with antioxidants Helps protect hair from dryness Works in just 10 minutes Gently blends away gray How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Reviews

The commercial ad is true

by Heather R. Brown from on 2010-08-14
I have been using Natural Instincts for years. Years ago I felt like the color was more permanent...now it does seem to be only semi-permanent as I notice it fade much more quickly than it used to. Could be my aging hair. What I really like about this product is that my hair actually does feel softer and better conditioned after I dye is, as they say on the TV commercial. I also like that it comes with a generous tube of conditioner that for me, actually lasts longer than the color itself. I use the conditioner twice a week instead of once a week, and when I'm out of conditioner then I color again.

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 #section-head { border-top: 1px solid #fef2d2; color: #422000; } #section-content { font-family:Arial, Helvetica, sans-serif; font-size: 12px; padding:20px; margin: 20px; color: #422000; } #section-content h1 { font-weight: bold; font-size:16px; margin: 0px; padding: 0px; display: inline; color: #422000; } #section-content h2 { font-weight: bold; font-size:14px; margin: 0px; padding: 0px; color: #422000; } #section-content h3 { font-weight: bold; font-size:12px; margin: 0px; padding: 0px; display: inline; color: #422000; } #step { background: #ffedc3 url('http://images.amazon.com/images/G/01/hpc/detail-page/NI_bkg_B000271KR8.jpg') repeat-x; padding:20px } #step td { font-family:Arial, Helvetica, sans-serif; font-size: 12px; vertical-align:top; } #step td ul { margin: 0px; padding: 0px; } #step td ul li { color: #994c05; margin: 0px; margin-left: 15px; } .brown { color: #994c05; } #question { line-height: 20px; border-bottom: 1px solid #994c05; padding:10px 0px 10px 0px; color: #422000; } #question p { color: #994c05; } #addlinst { border-bottom: none; font-size:11px; line-height: 12px; padding:10px 0px 10px 0px; color: #994c05; } #addlinst h3 { color: #422000; } .footnote { font-size: .9em; }Get healthy-looking hair color all year long* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.**Follow package directions for use.**vs. leading level 3Shine all year in 10 minutes a month* *Follow package directions for use.Antioxidants plus vitamins C & E in the hair color formula44 naturally beautiful hair color shadesLeaves no visible root line STEP 1: Easy PreparationDO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTSA. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color.B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Creme bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Creme-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Creme-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy ApplicationOPTION A: ALL OVER COLORFor first time haircolor users and those who have not colored for 3 months.1. Apply ColorPart your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the Experts:When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color.If any color gets onto your skin or household surface, wipe it off immediately with a damp towel.For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes.For permed or relaxed hair, leave color on for only 8 minutes total.OPTION B: Root ApplicationFor users who color every 4-6 weeks. 1. Apply ColorOn damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head.Save the remainder of the color to use for the rest of your damp hair. 2. Time It Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes.Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the Experts:For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes.For permed or relaxed hair, leave color on for only 8 minutes total.STEP 3: Rinse and Condition 1. Rinse Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing.2. ConditionNext, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the Experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring.Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring.To prevent staining, apply a little moisturizer around your hairline.For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring.For best results, do not shampoo your hair for 24 hours after coloring.If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy.If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition.If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring.If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored areas have been cut off.What products does Clairol make?Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™.Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair?It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application.Should people who want to cover gray hair use different coloring products than those who don't need coverage?Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution.How can I test-run a color before committing to coloring my entire head of hair?Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head.Where can I find product instructions?Product instruction inserts are inside your haircolor box.BEFORE YOU COLOR: 48 HOURS IN ADVANCETake the ALLERGY TEST.Do the STRAND TEST to determine your optimal coloring time.Read this entire instruction leaflet before you begin.IMPORTANT: SAFETY INSTRUCTIONSHAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS:1. DO NOT USE THIS PRODUCT AT ALL IF:You have already experienced any reaction to coloring products.You have sensitive, irritated or damaged scalp.In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product.2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before.SKIN ALLERGY TEST INSTRUCTIONSMUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR:You will need a cotton ball or swab, a plastic bowl and a plastic spoon.To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl.Tightly recap both bottles.Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing.Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts.NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT.WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE:Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice.Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION.SPECIAL CAUTIONSThis product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice.We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice.Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured.Do not inhale or ingest product.Do not use if your hair has been colored with henna or metal dyes.Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air.Remove all metal objects from hair before and during coloring.Wear gloves and rinse hair well after application.Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst).Product not intended to be used on children.Keep all haircoloring products out of reach of children.STRAND TESTDo the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing.You will need: scissors, tape and a clock.Cut a 1/4 inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes.Fill in your personal color time below:My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 Hair color that feels as healthy as it looks Natural Instincts is the first clinically proven hair color to be less damaging.* 80% of women agree it made their hair feel softer.** * vs. leading level 3 ** among 564 women who saw a difference vs. untreated Get healthier-looking* hair color with a softer feel. * vs. untreated Ammonia-free hair color with antioxidants Helps protect hair from dryness Works in just 10 minutes Gently blends away gray How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 Hair color that feels as healthy as it looks Natural Instincts is the first clinically proven hair color to be less damaging.* 80% of women agree it made their hair feel softer.** * vs. leading level 3 ** among 564 women who saw a difference vs. untreated Get healthier-looking* hair color with a softer feel. * vs. untreated Ammonia-free hair color with antioxidants Helps protect hair from dryness Works in just 10 minutes Gently blends away gray How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment

Description

Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It’s a mineral-inspired glow from a healthier hair color—hair looks healthier and shinier every time you use it!* *vs. the leading permanent color

Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It's a mineral-inspired glow from a healthier hair color--hair looks healthier and shinier every time you use it!* *vs. untreated hair Go for the golden. Natural Instincts Golden Shimmer collection gives you shimmering color with rich golden tones. It's a mineral-inspired glow from a healthier hair color—hair looks healthier and shinier every time you use it!* *vs. the leading permanent color Glow Confidently Shiny, natural-looking color with rich golden tones Antioxidants plus vitamins C & E in the color No ammonia, low peroxide 6 weekly conditioning treatments Covers gray naturally How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• Shiny, natural-looking color with rich golden tones
• Antioxidants plus vitamins C & E in the color
• No ammonia, low peroxide
• 6 weekly conditioning treatments
• Covers gray naturally

Reviews

Returning to the Glorious Color of Yesteryear...

by delicateflower152 from Texas on 2010-06-27
Fading at forty - that was my hair-dilemma several years ago (okay, eighteen years ago)... Looking to refresh my color to that of my younger days - red-gold when hit by the sun, I began my quest for a great hair coloring product.Clairol Natural Instincts, from its inception, hit the mark when it came to gentle processing which left my hair feeling like hair and not straw. However, I could never quite find the exact color I was looking for. Many of the reds stocked by the retailers looked almost purple and the lighter reds were just not right for my skin tone. I finally began mixing Natural Instincts Hot Cocoa and Natural Instincts Golden Sienna to achieve a color close to what I sought. It was a chore to have to formulate my own color - particularly when the two colors were rotated from stock periodically. I took to stocking up a year in advance, just to keep my color consistent.When Golden Mahogany became available several summers ago, I decided to try it. The color was exactly what I had been seeking - it gave my dark brown hair the golden-red glow of my youth and didn't look artificial or dyed. I've been stopped in airports and at malls by women who compliment the sheen of my hair and the color. My hairdresser admitted that Natural Instincts is as good as anything she does - and she is an expert colorist - at a significantly lower cost. She did suggest that I wash my hair with a clear shampoo and dry it just before coloring. She also suggested I leave the color on as long as 20 minutes, if I had no reaction to the chemicals as it would through more shampooings. As a result, Golden Mahogany lasts about four weeks, with daily shampooing that begins no sooner than 24 hours after coloring. I do use shampoo and conditioner formulated for color-processed hair. The color will gradually soften until it is time to color again.I love the ease with which this product can be applied, and the conditioner included with the box is absolutely wonderful. In fact, I wish Proctor & Gamble would market the conditioner separately so that I can use it more often. This color is difficult to find - impossible in some areas of the country, so it was great to find it on Amazon. I definitely recommend Natural Instincts Hair Color to anyone looking for a great product!

Love this color. Hate that I can't find it in stores anymore. Yay Amazon.com!

by T. M. Zwierzynski from Cary, NC on 2010-05-29
I love this color. It's not as orange as the other reds in the Natural Instincts line, and while the "golden" part is kind of a stretch, it does rinse out gracefully over my gray. I hope Clairol doesn't discontinue this one!

Hard to find

by Winter from on 2010-03-21
This color is really hard to find in the stores. I have no idea why though. This is one of the newer products from Clairol so you would think it would be easy to find. Natural Instincts has been my color product of choise for years. It's actually all about the conditioner. This has the best conditioner I have ever found. Plus you receive a good portion of it. I was thrilled when Clairol decided to increase the amount of conditioner they sold. I'd buy it on it's own if they sold it (which they might, I haven't really looked). The color is a great too. I have gotten several compliments on the color. It's easy to apply and doesn't stink. After the conditioning it leaves my hair feeling very silky. I am very happy that I can get this online since I can't find this color in the stores.

Hard to Find!

by James Olson from Lakewood, Ca. United States on 2010-01-07
My wife has used this product purchased locally. She received many compliments on her hair color,but the product became hard to find. Amazon was able to supply it at a reasonable price.

Description

Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, better and with shinier results. You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *use every month, per package directions

Get healthy-looking hair color all year long.* Natural Instincts is an antioxidant-rich and ammonia-free hair color that colors hair faster, healthier-looking and with shiny results.** You'll get a year's worth of healthy-looking hair color and shine in just 10 minutes a month.* *Follow package directions for use. **vs. leading level 3 Hair color that feels as healthy as it looks Natural Instincts is the first clinically proven hair color to be less damaging.* 80% of women agree it made their hair feel softer.** * vs. leading level 3 ** among 564 women who saw a difference vs. untreated Get healthier-looking* hair color with a softer feel. * vs. untreated Ammonia-free hair color with antioxidants Helps protect hair from dryness Works in just 10 minutes Gently blends away gray How To Use: STEP 1: Easy Preparation DO SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS A. Wet and towel dry hair until damp. Remember, don't shampoo your hair before you color. B. Put on the Professional Colorist Gloves provided. C. Pull up the tab to remove the tip of the Gentle Activating Crème bottle-2 and discard the tab. Unscrew the cap from the Gentle Activating Crème-2. D. Open the Color-Enhancing Colorant-1 and pour the entire contents into the Gentle Activating Crème-2. E. With finger over the open tip, point away from face, and shake well until the color is totally blended and the mixture thickens. F. Apply the color to your damp hair immediately. ONCE MIXED, NEVER RESEAL OR STORE THE COLOR IN A CLOSED CONTAINER AS IT COULD BURST. STEP 2: Easy Application OPTION A: ALL OVER COLOR For first time haircolor users and those who have not colored for 3 months. 1. Apply Color • Part your hair into small, even sections using the applicator nozzle. Apply color first to your damp roots and then immediately through the length of your damp hair. Do not rub into scalp. 2. Time It • Now that you have applied the color to your hair, leave it on hair for 10 minutes or the time indicated by your Strand Test. Tips from the experts: When covering gray, start where you have the most gray. Don't worry if the color of the mixture on your hair looks different from your desired color. If any color gets onto your skin or household surface, wipe it off immediately with a damp towel. For resistant gray hair, you can leave color on for an additional 10 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. OPTION B: ROOT APPLICATION For users who color every 4-6 weeks. 1. Apply Color • On damp hair apply mixture only to the new hair growth at the roots instead of applying color to your entire head. • Save the remainder of the color to use for the rest of your damp hair. 2. Time It • Now that you have applied the mixture to your new hair growth, leave on hair for 5 minutes. • Then gently work the remaining color through the rest of your hair (avoid rubbing into the scalp) and leave it on hair for an additional 5 minutes. Tips from the experts: For resistant gray hair, you may need to leave color on the root area for an additional 5-10 minutes before working color down for the last 5 minutes. Total time should not exceed 20 minutes. For permed or relaxed hair, leave color on for only 8 minutes total. STEP 3: Rinse and Condition 1. Rinse • Wearing gloves, add a small amount of warm water to your hair and work into a lather by gently massaging. Rinse hair thoroughly until water runs clear. For best results, wait 24 hours before shampooing. 2. Condition • Next, apply a small amount (about the size of a nickel) of the Once A Week Color Treat™ Color Conditioning Treatment-3 evenly to your hair. For best results leave on for 2 minutes, then rinse thoroughly with warm water. Save the remainder for up to 5 more weekly conditioning treatments (See Tip below). Tip from the experts: Once a week substitute your regular conditioner for our Once A Week Color Treat™ Color Conditioning Treatment to help maintain your healthy, natural-looking color. Useful Tips From the Experts at Clairol: Apply color to damp hair that is free of styling product build-up. If hair has build-up, shampoo one day prior to coloring. Do not shampoo immediately before coloring. Your scalp has natural oils that help protect it during coloring. To prevent staining, apply a little moisturizer around your hairline. For added shine, use Natural Instincts Shine Happy 3-4 weeks after coloring. For best results, do not shampoo your hair for 24 hours after coloring. If you want to lighten your hair color, or if your hair is more than 50% gray, consider using a permanent haircolor like Hydrience or Nice 'n Easy. If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated _and is in good condition. If you plan to chemically relax your hair, relax your hair first, and then wait at least 7 days and one shampoo before coloring. If you've used a gradual color restorer, henna or metallic dyes, don't use Natural Instincts until your hair has grown out and the colored _areas have been cut off. Frequently Asked Questions: About Clairol products: What products does Clairol make? Clairol makes haircolor products. Choose from Semi-Permanent (lasts through 8-12 shampoos), Demi-Permanent (lasts through 28 shampoos), Permanent (lasts until your hair grows out or you recolor) or Highlighting & Blonding to help you become colorwonderful™. Should individuals with natural, uncolored hair use different haircolor products than those who have previously colored their hair? It depends on the desired result. If you are coloring your hair for the first time and only want to enhance your natural color, try a Demi-Permanent (lasts through 28 shampoos) product close to your natural haircolor. If you want to go lighter, you need to select a Permanent (lasts until your hair grows out or you recolor) haircolor, then refer to the insert that comes inside your box of Clairol haircolor and follow the instructions for first time application. Should people who want to cover gray hair use different coloring products than those who don't need coverage? Most Clairol haircolor products will blend or cover gray hair to some degree. If you have a small percentage of gray (not very visible), use a Semi-Permanent (lasts through 8-12 shampoos) product, such as Loving Care. If you have a higher percentage of gray hair (up to 50%), use a Demi-Permanent (lasts through 28 shampoos) product such as Natural Instincts, which will blend away gray hair. On the other hand, if you have a lot of gray and want to cover it completely, use a Permanent (lasts until your hair grows out or you recolor) product. If you have 50% or more gray, use Nice 'n Easy Gray Solution. How can I test-run a color before committing to coloring my entire head of hair? Strand test is a simple method for you to test haircolor on a portion of your hair before doing the entire application. (The instructions are in your haircolor box.) It's an important step because it's the only way to see exactly how the shade you selected works with your starting haircolor to achieve the resulting color. A strand test will also help you determine the exact timing you'll need to color your whole head. Where can I find product instructions? Product instruction inserts are inside your haircolor box. Additional Instructions: BEFORE YOU COLOR: 48 HOURS IN ADVANCE Take the ALLERGY TEST. Do the STRAND TEST to determine your optimal coloring time. Read this entire instruction leaflet before you begin. IMPORTANT: SAFETY INSTRUCTIONS HAIR COLORANTS CAN CAUSE ALLERGIC REACTIONS WHICH IN RARE INSTANCES CAN BE SEVERE. TATTOOS MAY INCREASE YOUR RISK OF ALLERGY, TO REDUCE YOUR RISK FOLLOW THESE INSTRUCTIONS: 1. DO NOT USE THIS PRODUCT AT ALL IF: You have already experienced any reaction to coloring products. You have sensitive, irritated or damaged scalp. In these cases do not conduct the skin allergy test and consult a doctor before using any haircolor product. 2. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH PRODUCT USE even if you have already used coloring products before SKIN ALLERGY TEST INSTRUCTIONS MUST BE PERFORMED 48 HOURS BEFORE YOU COLOR YOUR HAIR. You will need a cotton ball or swab, a plastic bowl and a plastic spoon. To open, unscrew the entire Gentle Activating Creme cap (Bottle #2). Don't pull off the tab. Then unscrew the Color-Enhancing Colorant (Bottle #1). Mix small, equal parts of the Color-Enhancing Colorant and Gentle Activating Creme in a plastic bowl. Tightly recap both bottles. Apply mixture to a test area the size of a quarter in the bend of your elbow. Allow to dry. Use remaining mixture for the Strand Test. Do not wash this area for 48 hours. During washing, protect with an adhesive bandage and remove it immediately after washing. Examine the test area during the next 48 hours. If no reaction occurs, you are ready to color. The absence of reaction to this test is no guarantee that an allergic reaction may not occur as a result of a future haircoloring process. However, this test represents an important precaution. Please consult a doctor if you have any doubts. NOTE: IF A RASH, REDNESS, BURNING OR ITCHING OCCURS YOU MAY BE ALLERGIC. STOP. YOU MUST NOT USE THIS PRODUCT. WHAT TO DO IF YOU HAVE A REACTION DURING OR WITHIN THE NEXT 48 HOURS OF COLORING YOUR HAIR IF DURING COLORING YOU EXPERIENCE: Any stinging or burning and/or rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. DO NOT color your hair again before consulting a doctor or seeking medical advice. Rapidly spreading skin rash, dizziness or faintness, shortness of breath and/or swelling eyes/face, rinse immediately and SEEK IMMEDIATE MEDICAL ATTENTION. IF AFTER COLORING OR ON THE FOLLOWING DAYS YOU EXPERIENCE problems, such as skin itching, skin rash, swelling to eyes/face, blistering and/or skin or scalp weeping SEEK IMMEDIATE MEDICAL ATTENTION. SPECIAL CAUTIONS: This product contains ingredients including hydrogen peroxide, which may cause severe eye irritation and possible permanent eye injury. If any product gets into your eye, flush immediately with a large amount of lukewarm water and seek medical advice. We recommend removing contact lenses before applying haircolor. If you must wear contact lenses during application and if any product gets into your eye, remove the lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Never use haircolor on eyebrows or eyelashes or if your scalp is irritated or injured. Do not inhale or ingest product. Do not use if your hair has been colored with henna or metal dyes. Prepare and use the product in a well-ventilated area. If you experience inhalation difficulties, move to fresh air. Remove all metal objects from hair before and during coloring. Wear gloves and rinse hair well after application. Keep product in a cool place away from heat and light. Do not mix this colorant with any other product. Do not keep any unused mixed product. Do not leave the mixture in a closed bottle (bottle may expand or burst). Product not intended to be used on children. Keep all haircoloring products out of reach of children. STRAND TEST: Do the Strand Test each time you color to determine optimal timing and color results. Perms, relaxers, previous color, and the sun can affect your results and timing. You will need: scissors, tape and a clock. Cut a ¼ inch wide strand from the darkest or grayest part of your dry hair close to the scalp and tape at the cut end. Dampen with water. Completely cover the hair strand with the mixture remaining from the Allergy Test. Start timing. After 10 minutes (8 minutes for permed or relaxed hair), check the strand. If the strand is not the color you want, return it to the mixture and check the color every few minutes for up to 20 minutes. Fill in your personal color time below: My timing for desired color: _______ minutes.

Features

• The more often you use it, the healthier hair looks *Follow package directions for use
• Antioxidant rich and ammonia-free
• Leaves no visible root line
• A healthier way to color** **vs. the leading level 3 hair color
• 3 Component Kit: Natural Instincts No Ammonia Colorant, Natural Instincts Developing Lotion and Natural Instincts Color Conditioning Treatment